IT managers use Google Cloud

Top 7 Advantages of Choosing Google Cloud Hosting (2021)

We made the choice right here at Kinsta to maneuver our complete infrastructure to Google Cloud Platform early 2016, making us the primary managed WordPress host to solely make the most of the platform. In 2019 we began migrating all shoppers to the extra sturdy C2 machines. By doing this we may guarantee a high-level of redundancy and have granular management over our servers whereas additionally being able to tweak our internet hosting setting; making clients’ websites as much as 200% quicker, extra secure, safe and utterly remoted.

Google Cloud Platform not solely allowed us entry to at least one of the largest networks on the planet, but additionally ensures clients have much less downtime as we will now make the most of stay migrations of digital machines. Today we wish to dive deeper into some of the benefits of utilizing Google Cloud Hosting for your online business.

Google Cloud

SADA Systems not too long ago surveyed 200+ IT managers about their use of public cloud companies, and located that 84% of IT managers surveyed are utilizing public cloud infrastructure right now, versus company knowledge facilities. “All signs point to public cloud adoption growing and enterprise IT becoming more comfortable with the prospect of running their most sensitive data on public cloud infrastructure,” says Tony Safoian, president and CEO at SADA Systems.

IT managers use Google Cloud

Even Cisco forecasted that by 2020, cloud traffic would represent 92 percent of all knowledge heart community site visitors. According to Google Trends (seen beneath), curiosity surrounding Google Cloud Platform itself has been on a really fast rise over the previous couple years. More and extra firms are migrating as a result of generally it presents essentially the most safe, versatile, and cost-effective resolution. It saves cash on IT staffing and permits for nearly on the spot scaling of any on-line platform or resolution.

Google Cloud Platform popularity

Google Cloud Hosting, and or Compute Engine, is only one of many companies supplied by Google Cloud Platform. They additionally provide their App Engine, storage, DNS, CDN, and a mess of different services and products. Google Cloud Platform consists of a set of bodily servers, in addition to digital assets like digital machines (VMs) which might be contained in Google’s knowledge facilities across the globe. We use Google Cloud Platform’s multi-regional deployment mode. This means which you could select a distinct knowledge heart for every of your WordPress web sites.

Some notable firms which might be utilizing Google Cloud Platform (Compute Engine or App Engine) embrace Spotify, HSBC, Home Depot, Snapchat, HTC, Best Buy, Philips, Coca Cola, Domino’s, Feedly, ShareThis, Sony Music, and Ubisoft. Even Apple has been seen moving some of its services away from AWS, spending between $400 million and $600 million on Google Cloud Platform; though this couldn’t be independently confirmed.

Evernote made the choice emigrate its 200 million customers. Ben McCormack, VP Operations at Evernote stated on their blog: (*7*)

eBay can be now exporting 1B+ objects of their stay catalog to Google Cloud Platform. See a full list of case research and firms using totally different companies on Google Cloud Platform.

We’ve not been in a position to provide that sort of expertise, and that sort of efficiency within the 22 years that we’ve been round. – eBay, Google Next 2017

Even Apple uses Google Cloud Platform for knowledge storage for its iCloud companies. And most not too long ago, GitLab and Twitter moved to Google Cloud.

Once you really mixture up the community variations and the financial savings from having extra versatile assets, then the distinction [with Google Cloud] was dramatic. – Derek Lyon, Director of Data Infrastructure, Twitter

Google Chief Executive Officer Sundar Pichai mentioned Google Cloud Platform is a top-three precedence for the corporate. As of 2019, Google Cloud Platform’s market share is 4.6% and the annual run price is over $8 billion. That’s up from $4 billion in 2018.

Google Cloud Hosting Advantages

Now let’s check out some of the highest benefits to utilizing Google Cloud Hosting and why we predict it’s presently the most effective resolution available on the market because it pertains to pricing, efficiency, stability, scalability, backups, and safety.

1. Better Pricing Than Competitors

Google payments in minute-level increments (with a 10-minute minimal cost), so that you solely pay for the compute time you employ. And a giant bonus is that they offer you discounted costs for long-running workloads with no up-front dedication required. Use the VMs for a month and also you get a reduction, so simple as that. This makes it excellent for startups and for enterprise IT to chop prices. AWS, for instance, requires prepays within the kind of “reserved instances” to be eligible for the reductions. And Azure solely presents a 5% discount on a 12-month prepay.

Sandeep Dinesh did comparability not too long ago of simply how low-cost Google Cloud’s SSDs are in the case of efficiency vs value and a comparison against AWS and Azure. To begin off, cases are merely decrease in price on Google Cloud Platform, Compute Engine alone is often between 40% – 50% cheaper than AWS and Azure.

AWS vs Google Cloud

When it involves Google Cloud Platform you mainly get extra IOPS for lower than 1/3 of the associated fee. As you may see with this configuration beneath with AWS you’re looking at $1,102.50/month with 3-year contract versus Google Cloud’s $470.64/month. IOPS is a measurement for enter/output operations per second and the way typically a tool can carry out IO duties. In most circumstances, the nice quantity of IOPS, the higher the efficiency.

aws vs google cloud

Azure vs Google Cloud

When it involves Azure it’s barely totally different. As Sandeep factors out, it’s a must to connect premium SSD storage to get the identical persistent network-attached storage. But once more, when you do a comparability between the 2 it’s once more about 1/3 of the associated fee to make use of Google Cloud Platform. As you may see with this configuration beneath with Azure you’re looking at $1,602.68/month versus Google Cloud’s $532.82/month.

azure vs google cloud

In November 2016, AWS reduced their prices in a transfer to additional develop AWS market share. The HFT Guy, a developer from London, then wrote about how he stacked up Google Cloud vs AWS and found that Google Cloud was nonetheless 50% cheaper (after the worth discount)! He acknowledged, that each one Google cases have considerably quicker community than the equal [and even bigger] AWS cases, to the purpose the place they’re not even enjoying in the identical league. AWS might need kickstarted the cloud technology, however Google Cloud is the one taking it over.

aws vs google cloud

Cloud Spectator, a cloud efficiency benchmark firm, additionally did an in-depth price-performance evaluation in 2017 of North American suppliers. This report included Google Cloud Platform, Amazon, Azure, and SoftLayer. They found that throughout the board, from small VMs to additional giant VMs, Google Cloud was the least costly. Make positive to check out their study for extra particulars on configurations and assessments.

Cloud computing pricing comparison

Cloud computing suppliers pricing comparability

Here is one other nice in-depth price comparison over an extended interval of time from Quizlet, who selected emigrate to Google Cloud Platform in 2015. And as of August 2017, Google Cloud Platform announced a price cut on their storage prices. Local solid-state disks (SSDs) connected to on-demand Google Compute Engine digital machines at the moment are as much as 63% cheaper. In the US, that’s round $0.080 per GB monthly. The similar goes for SSDs with Preemptible VM cases, which at the moment are as much as 71% cheaper.

2. Private Global Fiber + Tiered Network

Alex mentioned it finest in an article about Google Cloud Platform on Techcrunch, “The Power is in the Network.” One factor that units Google Cloud Hosting other than some of the opposite gamers is that their community is one of the largest on the planet. Will Shulman, co-founder of MongoLab, talked concerning the community in a panel at Google I/O saying: “It is blazing fast. The other thing – it has a private distributed backbone between all the data centers. You are talking over Google’s backbone, not over the Internet.

google cloud platform network

Google Cloud Platform community

On June 29, 2016, Google introduced their funding within the FASTER Cable System which supplies Google entry to as much as 10Tbps (Terabits per second) of the cable’s whole 60Tbps bandwidth between the US and Japan. They are utilizing this for Google Cloud and Google App clients. The 9,000km trans-Pacific cable is the highest-capacity undersea cable ever constructed and lands in Oregon within the United States and two touchdown factors in Japan. Google can be one of six members which has sole entry to a pair of 100Gb/s x 100 wavelengths optical transmission strands between Oregon and Japan.

Google’s capacity to construct, set up, and function an enormous community of servers and fiber-optic cables with an effectivity and pace that rocks physics on its heels…This is what makes Google Google: its bodily community, its hundreds of fiber miles, and people many hundreds of servers that, in mixture, add as much as the mom of all clouds. — Wired Magazine

On July 17, 2018, Google introduced its first non-public trans-Atlantic subsea cable, also called “Dunant.” This cable crosses the Atlantic Ocean from Virginia Beach within the U.S. to the French Atlantic coast and is predicted to develop into obtainable in late 2020.

Google Cloud Trans-Atlantic Subsea Cable

Google Cloud Trans-Atlantic Subsea Cable

You in all probability get the image right here. How many different suppliers have you learnt which might be laying their very own fiber-optic cables below the ocean? And the nice factor is that the community pace additionally helps make a distinction in whole price. With the pace, comes the power to course of extra knowledge in much less time. By having such a big infrastructure and community, this permits them to provide us these cheaper computing costs as proven earlier.

And not solely that however as of August 2017, Google Cloud Platform launched its separate premium tier and commonplace tier networks. This makes them the primary main public cloud to supply a tiered cloud community. The premium tier delivers site visitors over Google’s well-provisioned, low latency, extremely dependable world community. Redundancy is essential, and that’s why there are not less than three impartial paths (N+2 redundancy) between any two areas on the Google community, serving to be sure that site visitors continues to stream between the areas even within the occasion of a disruption.

Google Cloud Platform Premium Tier

Google Cloud Platform Premium Tier

The commonplace tier delivers community high quality similar to that of different main public clouds. It delivers outbound site visitors from GCP to the web over transit (ISP) networks as an alternative of Google’s community.

Google Cloud Platform Standard Tier

Google Cloud Platform Standard Tier

Here is a measurement from Cedexis of the distinction in latency on Google Cloud Platform’s premium tier vs the usual tier within the United States.

Google Cloud premium tier latency vs standard tier

Google Cloud premium tier latency vs commonplace tier

Here is a measurement from Cedexis of the distinction in throughput on Google Cloud Platform’s premium tier vs the usual tier within the United States.

Google Cloud premium tier throughput vs standard tier

Google Cloud premium tier throughput vs commonplace tier

Kinsta makes use of Google Cloud Platform’s premium tier for all of our shoppers to make sure lightning-fast load occasions by minimizing traceroute hops and lowering the gap the information has to journey.

3. Live Migration of Virtual Machines

Another big benefit for Google Cloud Hosting, particularly for a way we use it right here at Kinsta is stay migrations of Virtual Machines. Neither AWS, Azure, or smaller suppliers like Digital Ocean provide this performance. So it is a essential differentiator for Google Cloud in comparison with different cloud suppliers. As a WordPress internet hosting supplier, this implies we’re mainly all the time up with our VMs, with no noticeable degradation in efficiency when they’re stay migrating VMs between host machines.

Benefits of stay migrations permit for the engineers at Google to raised tackle points similar to patching, repairing, and updating the software program and {hardware}, with out the necessity so that you can fear about machine reboots. Miche Baker-Harvey, Tech Lead/Manager at Google put collectively a fantastic illustration of the high-level steps involved in a live VM migration.

Live VM migration on Google Cloud

Live VM migration on Google Cloud

And moreover stay migration of digital machines, Google additionally presents resizing of persistent disks with none downtime. You can use the portal or CLI to truly resize the stay disk.

4. Improved Performance

Kinsta was only recently named prime tier as soon as once more in Review Signal’s annual 2018 WordPress hosting performance benchmarks. And rather a lot of that is due to Google Cloud Platform. We have been the primary managed WordPress host to solely make the most of Google Cloud and are the one enterprise-level host utilizing them. And we wish to suppose that the outcomes communicate for themselves.  Kevin at Review Signal threw a whopping 10,000 concurrent customers in opposition to our servers and as he famous for the Load Storm take a look at, Kinsta had mainly flawless efficiency with flat common response occasions, minimal errors and no spikes.

Yet one other prime tier efficiency from Kinsta. Perfect uptime and close to excellent load assessments. ? It’s beginning to really feel redundant writing that. – Kevin, Review Signal

And some of our shoppers get rather a lot of site visitors. We have seen the Google Cloud machines simply deal with 60k+ concurrent guests with none hiccups.

Here is an instance beneath of load occasions considerably lowering on a consumer’s web site after we moved them to Google Cloud Platform. Before the transfer they have been getting spikes nicely over the 1 second vary, and after they stayed persistently below 500 ms. So simply by migrating them to Google Cloud Platform they noticed a 50% lower in load occasions! Their VMs positively do job of dealing with no matter you throw at them.

Load time decreasing significantly on a client's site after moving to Google Cloud

Also, as a result of we use Google Compute Engine servers, this ensures computerized scalability. Instead of being constrained to 2-6 CPUs per VPS as with different WordPress internet hosting suppliers we really let the positioning’s container scale to as many CPUs as wanted when there’s a surge, and for load-balanced shoppers an infinite quantity of CPUs as our system dynamically spins up extra machines and scales again when the site visitors wave subsides.

Here is one other instance of what occurred when Neuralab moved to Kinsta’s platform powered by Google Cloud. Their wait time, also called TTFB, dramatically decreased.

And right here is an instance of a web site that migrated away from Kinsta and Google Cloud Platform. They have been immediately met with larger load occasions. In truth, we now have had some shoppers go away and are available again as a result of of this.

Higher load times leaving GCP

Higher load occasions leaving GCP

Google Cloud Platform is making leaps and bounds in the case of making a much bigger dent within the cloud computing house. As of January 2017, now you can leverage GPUs for machine studying and scientific computing. And in March 2017 they launched VMs with 64 virtual CPUs.

5. State of the Art Security

Another large benefit is safety. Choosing Google Cloud Platform means you get the profit of a safety mannequin that has been constructed upon over the course of 15 years, and presently secures services like Gmail, Search, and so on. Google presently employs greater than 500 full-time safety professionals.

Kinsta hosting architecture.

Kinsta internet hosting structure.

Some of Google Cloud Platform safety features embrace:

  • All knowledge is encrypted in transit between Google, the purchasers, and knowledge facilities; in addition to the information in all of the Cloud Platform companies. The knowledge saved on persistent disks is encrypted below 256-bit AES and every encryption key can be encrypted with a set of usually modified grasp keys.
  • The layers of the Google software and storage stack require that requests coming from different parts are authenticated and approved.
  • Because Google has relationships with some of the largest ISPs on the planet, this helps enhance the safety of your knowledge in transit because it means fewer hops throughout the general public web.
  • Commitment to enterprise safety certifications with common audits for SSAE16, ISO 27001, ISO 27017, ISO 27018, PCI, FedRAMP, and HIPAA compliance. Eran Feigenbaum, Director of Security at Google acknowledged: “Certifications such as these provide independent third-party validations of our ongoing commitment to world-class security and privacy, while also helping our customers with their own compliance efforts.”

Kinsta maintains safety precautions in step with trade finest practices. While we use Google Cloud Platform, it doesn’t imply we now have obtained the identical safety certifications. We are additionally not HIPAA compliant at the moment. You can see extra in-depth behind the scenes in Google’s security whitepaper.

Kinsta additionally makes use of Linux containers (LXC), and LXD to orchestrate them, on prime of Google Cloud Platform which allows us to utterly isolate not simply every account, however every separate WordPress web site. We additionally leverage Google Cloud’s enterprise-level firewall to filter out malicious site visitors earlier than it enters our community of servers.

This is a way more safe technique than supplied by different rivals and helps guarantee safe WordPress internet hosting 24/7. Read extra about how LXD works in Stéphane Graber’s publish on LXD 2.0.

6. Dedication to Continued Expansion

Google has continued to quickly construct out their infrastructure for Google Cloud Platform. On September twenty ninth, 2016 they introduced the areas of new strategically placed Google Cloud Regions. We are very excited to see São Paulo and Sydney included within the checklist as this can assist dramatically lower latency for Google Cloud Hosting clients throughout South America and Australia. Here is an up to date checklist of all GCP areas:


  • Warsaw, Poland
  • Doha, Qatar
  • Toronto, Canada
  • Melbourne, Australia
  • Delhi, India
  • Paris, France
  • Milan, Italy
  • Santiago, Chile
  • Madrid, Spain

Now Available

All 24 of these Google Cloud Platform areas can be found for Kinsta shoppers when selecting the place to strategically place your WordPress web site.

  1. Council Bluffs, Iowa, USA (us-central1)
  2. St. Ghislain, Belgium (europe-west1)
  3. Changhua County, Taiwan (asia-east1)
  4. Sydney, Australia (australia-southeast1)
  5. The Dalles, Oregon, USA (us-west1)
  6. Salt Lake City, USA (us-west3)
  7. Ashburn, Virginia, USA (us-east4)
  8. Moncks Corner, South Carolina, USA (us-east1)
  9. São Paulo, Brazil (southamerica-east1)
  10. London, UK (europe-west2)
  11. Frankfurt, Germany (europe-west3)
  12. Jurong West, Singapore (asia-southeast1)
  13. Tokyo, Japan (asia-northeast1)
  14. Mumbai, India (asia-south1)
  15. Montréal, Canada (northamerica-northeast1)
  16. Eemshaven, Netherlands (europe-west4)
  17. Hamina, Finland (europe-north1)
  18. Los Angeles, California (us-west2)
  19. Hong Kong (asia-east2)
  20. Zürich, Switzerland (europe-west6)
  21. Osaka, Japan (asia-northeast2)
  22. Seoul, South Korea (asia-northeast3)
  23. Las Vegas, Nevada, USA (us-west4)
  24. Jakarta, Indonesia (asia-southeast2)
Google Cloud data center locations.

Google Cloud knowledge heart areas.

We at Kinsta recognize Google’s dedication to world enlargement as this helps lower latency throughout the board and ensures quicker load occasions.

7. Redundant Backups

Google Cloud Storage is designed for 99.999999999% sturdiness and has 4 differing types of storage: Coldline storage, nearline, regional storage, and multi-regional storage. It shops knowledge redundantly, with computerized checksums to make sure knowledge integrity. The magnificence of multi-regional storage is that additionally it is geo-redundant, which suggests cloud storage shops your knowledge redundantly in not less than two areas throughout the multi-regional location of the bucket. As it pertains to Google Cloud internet hosting, this ensures you’ll by no means lose your knowledge, even within the case of a catastrophe.


As you may see, in the case of Google Cloud Hosting and using Google Cloud Platform, there are rather a lot of benefits. Not solely is it cheaper, however you additionally profit from one of the biggest networks on the planet! This means much less latency and extra correct compute costs as knowledge is ready to be processed in much less time. Live migration of digital machines is presently a novel and essential differentiator in the case of evaluating different cloud internet hosting suppliers. Top it off with state of the artwork safety and efficiency that is ready to deal with lots of of hundreds of concurrent connections and you’ve got a platform that may set your online business up for long-term success.

Have any of your individual experiences with Google Cloud Hosting? If so we might love to listen to about them beneath within the feedback.